NEW YORK—neubau eyewear celebrated the introduction of its first ever special edition sunglass style, Sigmund & Carl, as well as its 3D Collection at the Freehand Hotel.

The Freehand Hotel was filled with press, influencers and some of neubau’s own as they all mingled over signature cocktails and light bites at the George Washington Bar and played vintage games in the hotel’s game room. The atmosphere featured a mix of old and new coupled with touches of greenery and offered the perfect feel to represent neubau’s urban, modern and sustainable state of mind.

Attendees were surrounded by the new styles on display and encouraged to touch and try them on for social media selfies and stories.

The Sigmund & Carl frame, as well as the 3D styles are now available in select optical retailers.