NEW YORK—On May 17, Silhouette Eyewear, in collaboration with NYCxDesign, held its launch event for its new campaign, Try It. Wear It. Love It., as well as its latest collection, Titan Minimal Art. The Icon—Accent Rings. Held in the Terrace Suite of the 11 Howard Hotel, guests sipped on cocktails from a gin bar and snacked on light bites on the rooftop terrace overlooking Soho.

They were encouraged to explore the various rooms which showcased different key styles: Titan Minimal Art. The Icon—Accent Rings, Titan Minimal Art and Silhouette Sun. As guests tried on frames, they could take selfies and understand Silhouette’s mantra, “Nothing feels like a Silhouette.”

Additionally, attendees were invited to customize their own pair of Silhouette rimless to fit their personal styles and were treated to helpful styling trips from Silhouette ambassador and celebrity makeup artist, Katie Jane Hughes.