The more likes the better, right? Not necessarily. The practice of buying likes or followers on social media can be detrimental to your social media marketing goals. The purpose of social media marketing is to spark action from your followers, whether that be engagement with your page or a visit to your storefront. When your followers are made of bots, it’s impossible to get a genuine reaction from these fraudulent accounts. Businesses, celebrities, and politicians alike can be guilty of purchasing fake followers on social media. The intention behind this trend is to appear as an authoritative figure in their industry and boost certain posts for sales, events, endorsements, etc. However, this deceptive trick can wreak havoc on your data collection, engagement rates, and, worst of all, your practice’s reputation. Need a little more convincing? Read why you should definitely not buy fake followers or likes on social media in this post from iMatrix.