As an optician and member of the optical staff, there are so many elements involved in our job of serving our patients. It's a fine line to walk as we provide advice and guidance like a consultant but also hold the responsibility of a salesperson. That balancing act can be tricky: we do care for our patients, so we don't want come across too pushy or make the encounter uncomfortable. It's so important to remember that our experiences with patients help create a relationship between them and the practice. Find out more about building loyalty in this feature by Carissa Dunphy of OpticianNow.com in Women In Optometry. Read More.