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Quick Take: Ogi Eyewear’s Scojo New York reading eyewear has amplified its image as one of the elite providers of premium reading eyewear with its spring 2011 Tribeca Collection, which exemplifies the uniqueness of the brand and its vision for the future.
Specifics: Three initial reader styles, including the Bowery Street, the Ellery Street and the Beekman Street.
Selling Points: With millions of new customers entering the reading glass market each year, the increasing demand for young, stylish reading eyewear continues to skyrocket. With an oversaturated array of low quality drug-store readers, Scojo New York has looked to set itself apart through distinct, original designs and handcrafted materials. Inspired by the legendary downtown district of New York City, the Tribeca Collection reflects the hip style and witty character of this historic neighborhood bearing the same name. Each style in the Tribeca Collection has been named after one of the streets in the city.
Price Guide: $$
www.ogiframes.com, www.scojo.com