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Who: Miley Cyrus at the recent MTV Video Movie Awards, the army of starlets who favor the so-called “naked” dress, Furla’s iconic “Candy” bag and fans of Lucite.

What: See-through is the new neutral. It’s been done in shoes and bags, so it’s only natural eyewear designers would jump on board. After all, what could be more universally flattering than one’s own skin? This season frames get the transparent treatment with a group of softly hued glasses that are all crystal clear.

Wear: (Top to Bottom) Proving that good style doesn’t have to come with a high price tag, the Rogue 1030 in olive from Chlogän Eyewear offers the crystal trend to those looking to maximize their managed care dollars. The Cole Haan brand prides itself on its collision of tradition and modernity and the new eyewear collection from Altair is no exception; here the CH4008 in the aptly named crystal clear color way. OP is the OG of crystal acetates… Oliver Peoples that is. Carrying a wide variety of shapes in a slew of different tinted transparent colors, the Oliver Peoples OV5326 in Lummis is just one of the brand’s many options. Subtle femininity is the hallmark of Chloé and the CE2670 optical frame from Marchon epitomizes this philosophy with a deep cat eye shape and soft, see-through peach coloration. The Aspire collection from ClearVision is made of SDN-4, an incredibly thin, lightweight and hypoallergenic material that also happens to be excellent for producing colorful and translucent frame fronts like this aqua blue cat eye ophthalmic, the Outstanding.

Why: Bolder than a rimless style and less imposing than a heavy black or tort frame, crystal colorways allow the wearer the ability to make a statement without overwhelming their face. Not to mention that the subtler colors, enhanced by the wearer’s own skin tone, can be easily paired with a wide variety of looks. So much so, that it wouldn’t be surprising if these translucent frames become the new workhorses of your customers’ eyewear wardrobes.

dcarroll@jobson.com