NEW YORK—Certain areas of expertise require more patient education than others, points out EyeCarePro, which helps eyecare professionals manage their digital and web presence and communications.
In 2017, the company will be launching specialty marketing programs in low vision, vision therapy, orthokeratology, ophthalmology, neuro vision disorders and treatment and myopia control, the company said. It will use its expertise in providing web content, campaigns, Facebook posts and strategy to doctors taking part in its OD Lingo service programs.
EyeCarePro’s first new service this year is the low vision specialty. This service is already underway and the company said it is serving many low vision experts across the U.S. and Canada to help them to bring these great services to patients with low vision in need of daily living strategies and techniques.