WYCKOFF, N.J.—Morel Eyewear is continuing to develop business solutions to help alleviate unnecessary overhead and improve everyday practices for its business partners. To that end, Morel has just launched Frame Hero, a new digital tool developed to service frames with necessary replacement parts.

Morel’s Frame Hero is available for both IOS users, now on the App Store. A version is also available for Google Play. The web version of Frame Hero will go live in July.

Tom Castiglione, president of Morel Eyewear USA, explained, “Marius Morel once said, ‘Overhead is wicked in small business.’ As an independent family-owned business, we understand the daily challenges of the independent eyecare professional. Frame Hero is an instant time-saver and, we think, a really innovative solution for many ECPs.”

Frame Hero contains easy order processing. Morel accounts can easily search for frames and order replacement parts without approvals required or bills issued at no charge. The parts are delivered quickly with free ground shipping. The app provides automatic status updates and tracking information. Money is saved by using the app for parts and not having to send back or replace a full frame.

The Frame Hero app offers inside-the-app training videos to teach ECPs how to implement parts replacements.

“Not only does utilizing this app save you time and money, but it’s also an eco-friendly way to cut back on waste from a complete damaged frame to the packaging used to ship standard replacement orders,” Castiglione noted.