ST. LOUIS—The CLX System, a comprehensive contact lens management and marketing solution, recently released a customizable contact lens subscription service available to the system’s premium users.

“CLX Subscription enables ECPs to defend their patient relationships and capture more annual supply revenue by providing their patients with convenient and flexible reordering options,” said Jim Edwards, CLX president and CEO. “This subscription service gives ECPs the ability to offer patients a way to automatically replenish their contact lenses and capture the full year of purchases in a more convenient payment program for the patient.”

Edwards added, “CLX automatically bills patients and facilitates the shipment of the contact lenses straight to the patient’s door at scheduled intervals by the practice’s distributor of choice. Distinctly different than other subscriptions services, with CLX all patient communications are customized with the ECP’s logo and brand, and all revenue from contact sales are directly deposited to the ECP’s bank account.

CLX is a cloud-based system that helps ECPs compete and succeed in the contact lens business. The company has a comprehensive suite of services, including easy ordering, competitive price comparison, automated key metric reporting, patient reorder reminders, and now, subscriptions.

“CLX was designed to help ECPs increase contact lens profits while reducing overhead,” Edwards noted. “We’re excited to add CLX Subscription as another turnkey feature on the CLX suite of services, specifically designed to help ECPs grow their contact lens business.”