SAN DIEGO—Shamir Insight, Inc., an innovative leader of premium Freeform progressive and single vision lenses, has announced the release of its Shamir Augmented Reality mobile application, now available for download on the Apple and Google Play stores. The new app is described by Shamir as “a fun, interactive app which brings 3D animations and optical education to life through the camera lens of a mobile device.”

The company said the release of the new mobile application marks Shamir’s commitment to create technologically advanced resources that eyecare professionals and consumers can use to learn more about its lenses. Augmented Reality is a technology that superimposes a computer-generated image on a user’s view of the real world, thus providing a composite view.

The app currently features Shamir’s newly released Autograph Intelligence design, and in the future will provide a general understanding of various solutions Shamir offers for ECPs and their patients.

“This is a groundbreaking way to provide lens education in our industry, and we are thrilled for eyecare professionals and their patients to experience augmented reality’s impact. It is a great way to learn, because it is educational and entertaining at the same time,” said Mark Becker, vice president of marketing and strategic partnerships.

To download the application, search “Shamir Augmented Reality” in either the Apple or Google Play store. A tracker card can be downloaded from Shamir’s website and is needed to run the augmented reality experience.

Shamir Insight, Inc., is a fully owned subsidiary of Shamir Optical Industry, Ltd., an Israel-based company, which is engaged in the development, design and manufacture of premium progressive lenses for the ophthalmic industry.

Serving as the sales and marketing center for the U.S. and Canada, Shamir Insight specializes in the marketing of premium progressive lenses under product brand names such as the new Shamir Autograph Intelligence, Shamir Autograph III, Shamir Autograph II, Shamir InTouch and many other lenses—an extensive product line is distributed through a network of over 300 partnering optical laboratories. Shamir Insight employs a large national sales force of account executives, many of whom are ABO-accredited educators who can speak about a variety of optical topics to ECPs.