NEW YORK—The emergence of new technologies and digital devices in recent years has seen intensified consumer demand for instant information. Carl Zeiss’s response to this, My Vision Profile App, a patient vision analysis tool used to determine their personal vision habits and needs, has been updated to let practices embed it into their own sites, adding their brand name and tag lines.

Previously, consumers could find the My Vision Profile App online, or practices could link to it through their own websites.

Peter Robertson, marketing and communications director, Zeiss Vision Care U.K., said, “Zeiss customers benefit from the My Vision Profile app as it’s simple to use and embed into their own website, encouraging patients toward greater awareness of lens solutions.”

Patients can obtain easy to understand statistics of their vision profiles in under three minutes. This information can be combined with the results of their eye examination, allowing dispensing staff to recommend a customized Zeiss lens solution that meets their personal requirements.