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SYSTEMS / EQUIPMENT
Briot USA and Visionix Introduce VL1000 Automatic Lensmeter
Product: VL1000 automatic lensmeter.
Top Line: Visionix, Inc. and Briot USA are introducing the VL1000 automatic lensmeter.
Close Up: The VL1000 automatic lensmeter provides fast and easy measurement of progressive, prism, PD, UV and contact lenses. With recognizable icons, the VL1000 offers a user-friendly graphical interface for immediate understanding. Dynamic displays are shown through the color LCD. In the PAL mode, progressive lenses are automatically detected, with a graph to improve accuracy and speed in the measurement of near and far vision. The VL1000 offers a UV mode with graphical presentation of the percentage of UV transmission. Soft and hard contact lenses are measured easily and precisely using the specialized mechanical jig and display. “Speed and accuracy, combined with a competitive price, make the new VL1000 automatic lensmeter the best value in the market,” said Joel Kozlowski, marketing director of Visionix.
Vital Stats: With built-in printer and striking design, the VL1000 provides convenience and stability.
www.briot-usa.com
EXAMS / DISPENSING
Eschenbach Optik’s New Video Magnifier Provides High-Definition Image
Product: Prisma HD desktop video magnifier
Top Line: According to Eschenbach Optik, its new video magnifier, the Prisma HD, offers the clearest image available among desktop video magnifiers.
Close Up: Using an HDMI cable (included), the Prisma HD easily attaches to any high-definition television and provides a clear, 720p 1280 x 720 50/60 Hz resolution magnified image using its autofocus camera. The Prisma HD can provide between 2.5x and 100x on a 32” TV and offers a choice of 9 different viewing modes. Weighing only three pounds, the Prisma HD is easy to transport and comes complete with a zippered carrying case. The Prisma HD is simple to operate with just three buttons located on the top of the video magnifier.
Vital Stats: Semi-colors for excellent contrast; overview mode; freeze image capability; small footprint; easy to fold and store; adjustable LED illumination; adjustable camera height to increase depth of field; high quality travel/storage case included.
www.eschenbach.com
Fashion Optical Displays’ Bows Patented Shadow Reduction Technology
Product: Fashion Optical Display’s SRT
Top Line: Fashion Optical Displays’ has debuted their patented Shadow Reduction Technology (SRT) which virtually eliminates any shadows on eyewear panels.
Close Up: With the SRT system, the light appears to come from behind the frame panels and is evenly diffused. This gives patients a clearer view of frames and accessories than with any other display.
Vital Stats: Fashion Optical Displays’ utilizes the SRT panels with the company’s Concorde Frame Support System. When the clear Concorde system is combined with the SRT panels, eyewear appears to be floating in mid-air, according to the company. Concorde frame supports click into place for easy installation and removal for cleaning. The Concorde System also accommodates a host of merchandising accessories that includes graphics and signage holders, mirrors, display shelves, tint and lens displays and literature holders.
www.fashionoptical.com
WEB TECH
Oakley Debuts Digital E-Magazine
Product: Zinio, a global leader in digital publishing technology and services, and Oakley, Inc. have partnered to launch ONE ICON: Oakley Magazine, an enhanced digital magazine that offers access to some of today's most accomplished athletes.
Top Line: Founded to extend the Oakley brand to new segments of the sports and performance lifestyle community, the free magazine follows world-renowned athletes who rely on Oakley innovation. Featuring photography and video content, the magazine fully leverages interactive technology. Said Russ Ortiz, Oakley VP of global brand communications: "We can keep readers informed on everything from culture and entertainment to athletes and product innovations.”
Close Up: The Spring 2011 edition features a cover story on Oakley & Shaun White Air + Style from China.
Vital Stats: ONE ICON fans can enjoy the digital magazine on virtually any reading device including the Zinio Reader for Windows and Mac desktops, as well as the Apple iPad, iPhone, iPod Touch and select Android-powered devices.
oneiconmagazine.com; download Zinio digital reader
here.
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