Transitions Optical and the Center for Generational Kinetics partnered on national research to uncover attitudes and approaches to eyewear, generational-specific eyewear shopping behaviors, purchase influences, and how eyecare professionals can appeal to different generations.

Millennials enjoy the eyeglass shopping experience the most across all generations and eyecare professionals have the most influence on their purchasing decisions—according to the white paper, “The Eyeglass Consumer: Generational Shopping Behaviors toward Transitions Light Intelligent Lenses,” released by Transitions Optical.

The white paper joins a host of other resources—including an infographic and video presentation from Jason Dorsey, millennial speaker and researcher—which can be found on TransitionsPRO.com/Generations.

The white paper—and supporting materials—provide an in-depth look into consumer eyeglass purchasing habits of all generations and provides insights on how to improve the overall shopping experience, purchase influences and Transitions brand perceptions.