LAS VEGAS—Rapid changes in technology and shifting consumer expectations are two key elements driving a reassessment of the retail customer experience, a group of speakers at VM LIVE’s “Customer X 360” session explained. The program, presented by Vision Monday and held here at the start of Vision Expo West, offered a standing-room only crowd of optical retailers and suppliers the perspectives of Michael Kling, OD, of San Diego-based Invision Optometry, Peter Bridgman of LensCrafters NA, and Stephen Crossland of the 3D capture and imaging innovation company Fuel3D.

The session was designed to demonstrate “how technology intersects with the practice of optometry and how technology is changing this dynamic today,” Marc Ferrara of Jobson Medical Information said in his welcoming remarks. The Supporting Sponsor for Wednesday’s VM LIVE event was ACEP/ABS Smart Mirror.

See below to view presentations and videos from the VM LIVE event speakers.




Andrew Karp
Vision Monday
Lenses and Technology Editor
 
Presentation:
 Perspectives on CX
 Video: Burger King’s “Have It Your Way” Campaign


​​ 
Stephen Crossland
VP Enterprise Sales
Fuel3D
 Presentation: Igniting the Business of 3D
 Video: Cryos Demo 


​​ 
Michael Kling, OD
Owner, Invision Optometry
San Diego, Calif.
Presentation:
Redesigning Your Practice 
  
 



Peter Bridgman
Senior Vice President and Manager
LensCrafters North America


 Presentation:
 Evolution of Vision Care – Empowering Patients
 to Be  Consumers
 Video: See.Good.Daily Campaign and
 LensCrafters Digital Master


​​ 
ACEP/ABS Smart Mirror,
the Supporting Sponsor for VM LIVE
  
Video:
 Virtual Reality Is a Game Changer 
 

  
Video:
 For video highlights of the VM LIVE Event, courtesy of
 Review of Optometric Business, click here