It’s clear that for any brand or retailer to remain relevant, sustainability needs to become a core component of its strategy. With a definition that can truly capture everything from materials, to manufacturing, to shipping and beyond, how a brand defines its sustainable message can vary vastly across the wide industry spectrum. But one element provided a common denominator across many facets of sustainability: technology is truly the driver in how brands are making sustainability happen. In many ways, sustainability can be easier said than done. Click here to read the full story from Forbes.