20/20 Magazine: The War Between Optics and Cosmetics


In the world of consumer precision optics, which includes cameras, telescopes and binoculars, few people would trade optical performance for better cosmetics. Yet every day, in almost any optical office around the country, someone is making decisions that prioritize an eyeglass’ cosmetic appearance rather than good optics. This process actually begins when opticians try to help choose the “proper” frame style for the patient’s prescription. This often is in conflict with the fashion desires of the buyer, resulting in scenarios where the sheer want of the wearer trumps all other considerations. Read more about this tug of war between optics and fashion in this feature by optician Barry Santini from 20/20 Magazine. Read More.