The last patient you saw is asking your optician for a discount, or they say they will buy their glasses elsewhere. Another patient says they don’t feel like they should pay a contact lenses fitting fee because their contacts are “fitting” fine, and they just want more lenses. If used properly and judiciously, discounts can help build a practice. If overused, or if discounts become the norm, they can severely cut into profits and cripple your business. Find out how to strike the right discount balance in this feature from Review of Optometric Business. Read More.