VM REPORTS: Top 50 Retailers VMs Top 50 Retailers’ Sales Stable With Last Year By Staff Monday, May 15, 2017 12:28 AM RELATED CONTENT Consolidation Reshapes Retail Players Advance to New Positions Within VM’s Latest Top 50 Report Key Optical Players Ranked by U.S. Sales in 2016 Snapshots of Optical’s 10 Largest U.S. Retail Players Value-Conscious Consumer Propels Spending at Mass Merchant, Club Optical Locations NEW YORK—The 2017 group of VM Top 50 U.S. Optical Retailers’ collective sales totaled $12.8 billion in 2016, according to VM’s estimates. That’s just a sliver above the $12.1 billion they were estimated to be in 2015, although the composition of the regional groups, franchises and chains in the total differed slightly. The shift in the Top 10’s share of sales, however, grew to a collective estimated $11.0 billion for 2016, compared to $10.5 billion in the prior year. And the composition of the retail groups within the Top 10 changed, with a new number 1 group and a new number 9 and number 10.