Professional VisionCare Helps Community ‘Band Together’ to Give Back

By Gwendolyn Plummer
Wednesday, March 13, 2019 1:05 PM LEWIS CENTER, Ohio—For the team at Professional VisionCare, getting involved with the local community is written in their DNA. It’s something every employee carries close to their heart, as well as something this independent practice’s management is wholly committed to. Professional VisionCare is an independent practice in Ohio with four locations. Practice director Raquel Miller explained that, each year, they virtually survey all staff, crowdsourcing ideas for local involvement events that “serve our community.” This allows Professional VisionCare staff to give a platform to causes close to their heart, and gives the whole practice a multitude of causes to choose from for their major events each year.

TAVAT Line Finds Inspiration in Old-Fashioned Soup Cans

By Gwendolyn Plummer
Wednesday, March 13, 2019 12:48 PM For creatives, inspiration can strike anytime and anywhere. Sometimes, it seems like the most curious things spark incredible ideas—be it a strange looking branch, a beautiful line in a song or a touching moment with a family member. For independent eyewear brand TAVAT, design inspiration comes from the iconic shape of a soup can. TAVAT’s SoupCan collection came to life when the company’s designer, Norm Schureman, visited a friend in Arizona. According to TAVAT’s website, it was a poster from the 1930s that sparked the idea.

A Look Back at the Evolution of the Super Bowl

By Gwendolyn Plummer
Friday, February 1, 2019 1:34 PM NEW YORK—It’s pretty hard to miss Super Bowl Sunday. Regardless of whether or not their team makes the big game, millions of Americans and international viewers tune in every year to watch the action. The Super Bowl is, after all, America’s biggest TV event, each and every year. But it hasn’t always been that way—and, by the looks of it, it might not always be that way either.

Framing a New Year’s Resolution

By Gwendolyn Plummer
Friday, January 4, 2019 3:17 PM NEW YORK—Resolutions are a particularly personal thing—often, we start the New Year off striving to improve our lives or ourselves in ways we might not want to share with others just yet, and it feels better to keep those things private. At the same time, however, some resolutions are better off shared: for example, it might be easier to get fit alongside a gym buddy, while sharing a resolution to read more books could lead to some amazing must-read recommendations. This year, I’m keeping quite a few resolutions close to my chest, but there is one I want to share.

Purchasing With a Purpose

By Jamie Wilson, Associate Editor and Gwendolyn Plummer, Contributing Editor
Monday, December 17, 2018 12:30 AM NEW YORK—These days, many consumers are striving to use their privilege positively. They donate, they volunteer, they protest, and, increasingly, they shop with intent. Social purpose has become a central feature in the way consumers—particularly Millennials—shop: Americans are looking to businesses when it comes to social purpose initiatives, hoping they will take the lead to drive these changes.

This Thanksgiving, A Feast For Our Eyes

By Gwendolyn Plummer

Friday, November 16, 2018 12:34 PM Thanksgiving is upon us, and there’s a lot to be excited about. From spending time with your loved ones to decorating your home for the holidays to baking, cooking, and indulging in sweet treats, Thanksgiving kicks off the most magical time of the year for many of us. But this year, you can also make Thanksgiving a time to think about our eye health.

How Did Vision’s Voices Support This World Sight Day?

By Gwendolyn Plummer

Friday, October 12, 2018 2:52 PM NEW YORK—World Sight Day 2018 is officially behind us, but that doesn’t mean it’s in the rearview; in fact, the money raised, glasses donated, and ECPs trained this World Sight Day will have a long-lasting effect on the world, and the people helped will continue to reap the benefits of the optical industry’s generosity for years to come. That long-lasting magic is, after all, what makes World Sight Day so important.

Pull Out Your Acid Wash Jeans, We’re Heading Back To 1988

By Gwendolyn Plummer, Assistant Editor

Friday, September 21, 2018 12:26 PM This year, Vision Expo West turns 30. That means that for 30 years, Vision Expo West has been bringing the industry together. From the California coast to fabulous Las Vegas, Vision Expo West has made the West Coast the place to be for the optical community every September. That much hasn’t changed. Just about everything else has, though.